Designer Of 2015 Competencies - Poster.

Graphic Design, Print Design, Typography.

This project was made for Design I class, where we needed to reflect on the competencies of the designer, and to develop ways to translate complex concepts into support as poster. Based on the list of competencies presented by AIGA, we had to choose a phrase to illustrate. The phrase should be translated visually through the use of different communication strategies. I used polystyrene for each letter of the main sentence, where I wrote the lyrics with felt pen. Then I took the photo and the rest was digitally manipulated.

Guided by Lizá Ramalho and Artur Rebelo, teachers and R2 designers team.

Tests with polystyrene letters


Final Poster


List of competencies

1. Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images.
2. Ability to solve communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation.
3. Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design.
4. Ability to respond to audience contexts recognizing physical, cognitive, cultural and social human factors that shape design decisions.
5. Understanding of and ability to utilize tools and technology.
6. Ability to be flexible, nimble and dynamic in practice.
7. Management and communication skills necessary to function productively in large interdisciplinary teams and “flat” organizational structures.
8. Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices.
9. Ability to construct verbal arguments for solutions that address diverse users/audiences; lifespan issues; and business/organizational operations.
10. Ability to work in a global environment with understanding of cultural preservation.
11. Ability to collaborate productively in large interdisciplinary teams.
12. Understanding of ethics in practice.
13. Understanding of nested items including cause and effect; ability to develop project evaluation criteria that account for audience and context.